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The Standout Scorecard · For early-stage founders

Does your startup sound like everyone else?

Agents. Copilots. Faster, smarter, AI-powered. If your homepage uses three of those, you have a problem. Find out how big, and what to fix first.

  • 01Your Standout Score out of 100, and which of 6 stages you're in, from Lookalike to Obvious Choice.
  • 02Where you're leaking: your story, your proof, or your words.
  • 03Your 3 moves: two fixes for your biggest leak, and one for what you're trying to win.
Free · 10 questions · 2 minutes · Results by email

From Ishmael Vasquez and Janice Chow, co-founders of Between Minds. An Emmy, a Cannes Lion and three Effies between them, for Nickelodeon, Samsung, American Express and Walmart.

1 / 10
First things first

Tip: press 1–4

Your score is ready.

Add your name and email to see your score, your stage and your 3 moves on the next screen. You'll get a copy by email too.

You'll also get the Pattern Brief, short occasional notes from Ish on why some brands stick and others blur together. Unsubscribe anytime.

Your Standout Score
0/100
Stage 1 of 6

Lookalike

Where you're leaking

Your story

Your 3 moves

Start here

    Free · 20 minutes · With Ish himself

    Want the one thing to fix first?

    These 3 moves are a start. On the call, Ish looks at your site and deck and picks the change that matters most.

    Book a free Brand Reality Check

    Ishmael Vasquez · Emmy-winning brand strategist · Over 15 years in brand strategy, including Paramount, Publicis and VMLY&R