We Find What's Next In Between.

Who We Are

we help brands navigate change by finding meaning in the spaces between.

Between Minds is led by Ishmael and Janice, two strategists with a shared belief: the most transformative work happens at the intersections—between disciplines, industries, cultures, and human behaviors.

We see patterns others miss. We translate them into strategies that move brands forward.

our core areas

PAttern recognition & cultural intelligence

We analyze cultural shifts and behavioral patterns to uncover emerging opportunities.

strategic experience Design

We bridge brand strategy with experience design to create seamless, meaningful interactions.

creative systems & solutions

We build the frameworks that bring strategy to life, ensuring consistency and adaptability.

proof & credibility

We’ve helped brands in technology, entertainment, and consumer industries unlock untapped potential.

Trusted by forward-thinking companies looking for strategic clarity and creative excellence.