ABOUT US

We See Possibility in the Spaces Between.

Transformation happens at the intersections. Between Minds was created to help brands uncover hidden opportunities by seeing patterns others miss.

Between Minds is led by Janice Chow And Ishmael Vasquez—two strategic thinkers who believe that breakthrough innovation happens in the in-between spaces:

  • Between cultural intelligence and business strategy

  • Between human insight and technological transformation

  • Between big-picture vision and meticulous execution

With a background spanning brand strategy, experience design, and cultural insight, we help clients navigate change, find clarity, and build the future with confidence.

We don’t just react to trends—we decode them, reframe them, and turn them into strategic advantage.

our values

  • We connect unexpected dots, revealing opportunities where others see obstacles.

  • Culture is both a lens and a bridge. We understand how global shifts and micro behaviors shape the future.

  • We balance bold ambition with strategic discipline—knowing when to push forward and when to refine.

  • Excellence isn’t an outcome; it’s a mindset. We focus on meaningful details that create real impact.